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Joe’s experience and perspective help individuals & businesses grow by defining goals, focusing efforts, & acquiring tools to get clear, get free, & get going.

Joe Sweeney has had a unique and interesting career. He has spent 30+ years successfully blending his love of business and his passion for sports to accomplish positive results for himself and for his clients. Joe has gained a wealth of hands-on experience through several diverse business ventures. He has owned, operated, and sold four manufacturing companies. His love of sports led him to head up the Wisconsin Sports Authority which helped him to launch SMG, a sports marketing and management firm that specializes in assisting and representing dozens of coaches and pro athletes (including three-time NFL MVP Brett Favre) in securing lucrative contracts and marketing deals. Additionally, Joe’s experience in mergers and acquisitions led him to purchase an equity interest in CFA, an investment banking firm, where he served as President and Managing Director. He is now an accomplished author, internationally-known speaker, trainer, and business consultant, as well as an investor in several private equity companies. 

Joe’s primary passion in life has been studying human behavior and performance. He has used the fields of sports, business, and military as his laboratory to help better understand why certain people outperform others and what makes people tick. In addition to his wide-ranging business experience, Joe has served on 28 boards of directors and is currently active on six including Wintrust Financial Corporation (WTFC), the Bradley Center Sports and Entertainment Corporation, The University of Notre Dame Graduate Alumni Board for the Mendoza College of Business, and Town Bank. 

Joe received his BA from Saint Mary’s University of Minnesota where he graduated with honors in Industrial Psychology and his MBA from the University of Notre Dame. 

Joe has written three books: soon to be released After Further Review, Moving the Needle, and The New York Times bestseller Networking Is a Contact Sport.  He has given hundreds of keynote addresses worldwide to a variety of businesses and Fortune 500 companies such as General Electric, Wells Fargo, and Northwestern Mutual as well as numerous professional and collegiate sports teams, branches of the U.S. military including transitional training programs for the United States Navy SEALs.

Joe is a dynamic, humorous, fun, and caring person that has found his passion in inspiring others to make the most of their lives by believing anything is possible. He resides in Milwaukee, Wisconsin.