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Joe you flew out to our new campus to help represent The Honor Foundation and you did a helluva job. We serve our nation's most elite warriors, and you bring your A-Game every time! We continue to be impressed by the impression you make on our Fellows in such a short about of time. 
We are proud to have you in our Family, and we know you'll continue to excel at your work with us beyond our expectations. We're here for you 100%. We continue to look to you for your thought leadership and input as we grow The Honor Foundation to reach more and more lives. 
Joe Musselman, Founder and CEO, The Honor Foundation


"All teams can benefit from Moving the Needle, which is a simple and practical simple system for improving human performance."

Allan H. (Bud) Selig, Commissioner of Baseball

"Much like my book The Success Principles, Moving the Needle is a transformational guide that will help you and your business move the ball forward."

Jack Canfield, Founding author of the Chicken Soup for the Soul series

"Joe’s address to our World Leadership Conference in Buenos Aires and his 10-week follow-up training sessions to our young leaders helped moved the needle for our emerging executive leadership team at GE."

Steve Liguori, Executive Director of Global Innovations & New Models at General Electric

“Joe Sweeney’s networking skills helped to significantly increase my off the field income.”

Brett Favre, Three Time MVP; NFL Legend

"Through my decades of experience in the military and in business, I have found that effectively serving others in leadership roles is not accomplished by doing big things; it is accomplished by developing the necessary habits that enable one to consistently do the right things on a daily basis. Moving the Needle provides the tools to steer you on the course to effectiveness and influence."

Dirk Debbink, Retired Vice Admiral in the United States Navy and former Chief of the Navy Reserve

"Joe Sweeney is a most persistent and persuasive man."

Bob Costas, NBC Sports Broadcaster

"Moving the Needle’s concept of getting clear by getting quiet is the foundation of all spiritual exercises."

Cardinal Timothy Dolan, American Cardinal of the Roman Catholic Church, Roman Catholic Archbishop of New York

"Joe Sweeney's drive and enthusiasm are inspirational and contagious. The tools and practices in this book have helped me to move the needle and improve my business everyday."

Ed Zore, Former Chairman of the Board, Northwestern Mutual 

"Joe Sweeney effectively threads the needle in Moving the Needle!  Sharp, common sense advice for business and for life."

Harvey Mackay, New York Times #1 bestselling author of Swim With the Sharks Without Being Eaten Alive

"After Joe spoke to our sales team, we sold a record $9 million of season tickets in one day. Joe’s training was terrific. Did I mention we also signed Zack Parise and Ryan Suter, the top two NHL free agents in 2012, at the same time Joe spoke to our troops?"

Craig Leipold, Owner of the Minnesota Wild NHL franchise

"At ManpowerGroup, we place millions of people each year. Moving the Needle is a must-read book for all job seekers to help them identify their strengths and passions."

Jeff Joerres, Executive Chairman, ManpowerGroup

"Joe’s game plan in Moving the Needle will help you on the road from success to significance."

Bob Buford, Author of Half Time

"Joe is right. Networking is one of the most crucial aspects of being successful in any workplace. By approaching your job with Joe Sweeney’s mindset, you will undoubtedly triumph in your field of work."

Allan H. (Bud) Selig, Commissioner of Major League Baseball
"Joe's program titled 'Operation Crossover,' in which he used in his training for the U. S. Navy SEALs, taught me how to transition from military to civilian life. He has been a huge help to me personally and to my fellow brothers in the SEAL teams. Joe helped me set a clearly defined goal for waht I want next, and helped me better understand how to put myself out there in the corporate world. With Joe's help, I have made a successful transition from the SEALs to General Motors by using the principles in Moving the Needle."
Patrick Bisher, GM Group Leader Production and former Navy SEAL

"Joe's address to our leadership group at CUNA Mutual was a moving and inspirational experience for our team. He knows how to coach, lead, and inspire leaders."

Bob Trunzo, President of CUNA Mutual Group Insurance & Financial Services

"Joe Sweeney recently presented an inspirational keynote and workshop to our LexisNexis Women Connected group, which gave participants the tools to create game-changers in their business and personal lives. Joe caused a powerful and positive paradigm shift for many who attended the workshop."

Louise Jones, JD, LexisNexis, Process Improvement Director – Customer Systems, North American Research Solutions

"One percent of the people in the world do what they say they will do. One percent of the people in the world give without expectation of return. One percent of the people in the world understand how to connect with people by being a value provider. Joe Sweeney is in the one percent bracket. He has set the standard for doing business ethically and enthusiastically. I heartily recommend that you buy Moving the Needle and hire Joe to inspire your people to greater heights."

Jeffrey Gitomer, Best-selling author, keynote speaker, and sales authority

"Joe’s book reveals key concepts for getting clear, free, and making significant improvements in your professional and personal life."

John Assaraf, The New York Times bestselling author of The Answer and Having It All, featured in the blockbuster movie, The Secret

"Moving the Needle will help you to understand that we have been given a tremendous gift of longevity in our lives. Joe provides many tools for you to make the most out this most precious gift of time."

Ken Dychtwald, PhD, author of A New Purpose: Redefining Money, Family, Work, Retirement and Success

"Over the years I’ve worked with Joe on various investment opportunities and have shared the principles from his book with my teams across the globe. Each and every time, Joe has added significant value to the process by providing simple, yet impactful insights that cause you to stop and reframe how you are approaching a project. Over the years nothing has impressed me more about Joe than what a great father he has been to his four children. To me, nothing tells you more about a person and his principles than how he treats and interacts with his family." 

Mark Pacchini, Former President of Foote Cone & Belding Advertising, Current CEO of rVue, Inc.

"Joe was helpful when he talked to our coaching staff during our NCAA Final Four run.  Many of the concepts in Moving The Needle helped our team get to the Final Four in Dallas."

Bo Ryan, Head coach of the University of Wisconsin–Madison Badgers men's basketball team

"Joe Sweeney has “moved the needle” for my students at the University of Minnesota each time he has visited. This book captures his message of why and how to get clear, get free, and get going.  Students of all ages can benefit from his game plan."

Joel Maturi, Retired Director of Athletics, Current Instructor, University of Minnesota

"I strongly believe in the principles found in the following four books, so much so that I require all my employees to read them and am now adding a fifth – Moving the Needle."

The Intelligent Investor by Benjamin Graham

The Power of Positive Thinking by Norman Vincent Peale

How to Win Friends & Influence People by Dale Carnegie

Networking Is a Contact Sport by Joe Sweeney

Ab Nicholas, CEO of the Nicholas Company

"Joe’s address to over 400 Army Reserve Soldiers, many with extensive deployment experience, significantly helped them to maintain balance in their lives as Citizen Soldiers. Joe was a game changer for our troops." 

Brigadier General John C. Hanley, Commander, 3rd Battle Command Training Brigade, 75th Battle Command Training Division

"I have watched the concepts of The Winning Game Plan be implemented with many companies over the years and employ them often in my current role at Turtle Wax. The system works by creating positive daily changes in your professional and personal life."

Mark Leopold, CEO of Turtle Wax Inc.

"Last fall Joe implemented The Winning Game Plan with our commercial banking team. It was so successful that we asked him to come back this year and repeat the program with our retail bankers. The program has made a real difference in the professional and personal lives of our employees."

Jay Mack, President & CEO of Town Bank

"Moving the Needle is a playbook to be used by the healthcare industry.  Getting clear, free, and going is the foundation for untangling the complexity that exists today and creating a future of more affordable, accessible, and higher quality care. Joe Sweeney does it again."

Greg Borca, national healthcare entepreneur

"Reading Networking Is a Contact Sport and Moving the Needle were watershed moments in my career. Five years ago, I never would have believed that I could be in a business development role at my firm. Understanding your approach to sales and implementing the 5/10/15 program helped transform my daily routine. Your insights helped me to see that in my business, wealth management, networking, and sales are all about understanding people’s needs and helping them find the right solution."

John V. Celentani, Northern Trust 

"Moving the Needle will help you and your team to become the best version of yourselves."

Matthew Kelly, The New York Times bestselling author of The Dream Manager

"Joe Sweeney's approach to improving personal performance is spot on. In both business and on the race track, the competitive set is fierce. You have to move the needle or you will be left behind."

Mike Welsh, VP Commercial Development, Rahal Letterman Lanigan Racing, Former Director, Sports and Event Marketing, Miller Brewing Company

“I teach Joe Sweeney’s networking philosophy to all four thousand of our employees. I am reminded every day that they work. The Joe Sweeney way works.”

Bob Trunzo, Chief Operating Officer, CUNA Mutual Insurance

“Broadcasting is a people business. Contacts, sources, connections, relationships—that’s networking, and that’s where Joe’s expertise has helped me.”

John K. Anderson, ESPN SportsCenter Anchor

“I have known Joe Sweeney for forty years, and if there is one rule he has practiced, it is the Golden Rule. Living by this standard has helped him succeed in all facets of his life. By following the advice found in Networking Is a Contact Sport, you will find more meaning to your life and to your work.”

Joel Maturi, Director of Athletics at the University of Minnesota

“Joe Sweeney has shown that no matter your background, there are universal keys to successful networking.”

Virgis Colbert, Retired Executive Vice President, Miller Brewing Company; voted “Top 50 Executives in America” by Ebony and Fortune magazines

“Joe’s networking advice has helped me in recruiting for decades.”

Barry Alvarez, Athletic Director and former head football coach at the University of Wisconsin-Madison

“Joe explains what’s common in all successful people. It’s the importance of networking.”

Darren Hardy, Publisher of SUCCESS magazine

What People Are Saying

Allan Selig

"All teams can benefit from Moving the Needle, which is a simple and practical system for improving human performance."

Allan H. (Bud) Selig, Commisioner of Baseball

Jack Canfield

"Much like my book The Success Principles, Moving the Needle is a transformational guide that will help you and your business move the ball forward."

Jack Canfield, Founding author of the Chicken Soup for the Soul series